With the advent of social media, people started to get socialize with one another online. Today, Billions of people on social media interact with one another and exchange information. According to Statista, the power of social media is dramatically increasing, and almost 3.43 billion will be monthly active users of social media by 2023. This statistic shows how important social media is in influencing people worldwide.
Social Media has influenced not only the people, but it has also become significant for small-medium enterprises as well as large corporations. In the conducted survey of 2021, more than 9/10 of businesses in North America among the U.S business executives conformed to a degree extent, increasingly shifting their e-commerce business to social media. Furthermore, 73% of enterprises included in the study were already selling through social platforms during the survey.
That is how social media is playing its role in the business world but do you know what social media is? Let me explain it first.